Serves as the Director of Marketing at Bridgeview Eye Partners, where she is responsible for leading the organization’s branding and marketing strategy across all locations. In this role, Rachel oversees the development and execution of integrated marketing initiatives that support Bridgeview’s mission, vision, and values while enhancing the overall patient experience and strengthening the company’s brand presence. Rachel brings more than 15 years of marketing experience within the optometry and ophthalmology industries. Prior to joining Bridgeview Eye Partners, she served as Marketing Director for Midwest Vision Partners. Her areas of expertise include marketing strategy and integration, patient engagement, rebranding initiatives, digital marketing, and reputation management. Known for her integrity, authenticity, and results-driven leadership style, Rachel is passionate about building meaningful connections and delivering data-informed marketing strategies that drive measurable growth and long-term value.