Nick Perez joins Bridgeview Eye Partners as the Vice President of Marketing, offering over 18 years of expertise in marketing leadership and strategic growth initiatives. With a proven track record in both the healthcare and technology sectors, Nick has consistently demonstrated his ability to enhance organizational performance through innovative marketing practices. Holding a BA from the University of Michigan and an MBA from Lawrence Technological University, Nick is well-equipped to lead our branding and marketing efforts as Bridgeview expands into new markets including Nebraska, Oklahoma, and beyond. His strategic vision will be pivotal in positioning Bridgeview as a leader in eye care services across these regions. Nick’s approach combines in-depth industry knowledge with a dynamic leadership style, ensuring that Bridgeview’s marketing strategies are not only effective but also aligned with our long-term growth objectives. What sets Nick apart is his deep understanding of both in-house and agency dynamics, enabling him to effectively build and manage distributed marketing teams. Throughout his career, he has fostered collaboration and innovation, consistently delivering results and exceeding expectations. Beyond his professional achievements, Nick is a devoted family man with a passion for outdoor adventures. With five children and two grandchildren, he finds joy and inspiration in every moment spent with his loved ones. An avid cyclist, skier, and water enthusiast, Nick embraces life's adventures with enthusiasm and zest. In his downtime, he finds solace in the kitchen, where he channels his creativity through cooking. Nick's eagerness to contribute to the success of Bridgeview Eye Partners is palpable, and we are thrilled to welcome him aboard. I encourage each of you to extend a warm greeting and get to know Nick as we embark on this exciting journey together.