Erica Smith

Director of Sales
Erica Smith is the Director of Sales for Bridgeview Eye Partners managing the development, implementation, and tracking of the strategic sales initiatives for products and services to positively impact organizational performance, build brand awareness, stimulate revenue growth, and enhance the patient experience. Working closely with the purchasing department, Erica monitors industry trends and evaluates the performance of products when negoitating vendor agreements with key strategic partners. Erica has a bachelor's degree in communications from Purdue University and is CPOT certified with the AOA. She joined the group in 2005 as an optician and has a diverse resume of experience holding positions in training, management, operations, sales development, and strategic communications.